Why People in San Francisco Choose Blue
Blue skies bring blue to the streets, as seen in one of San Francisco’s busiest centers.
Union Square is home to one of the biggest shopping areas of San Francisco, so it’s no surprise to see street style trends forming on the sidewalks of the streets or in the square itself. Last Thursday, April 20, Karl the Fog left the city alone and proved that San Francisco does occasionally have sunny days. One of the most noticeable trends was the shades of blue on tourists and natives alike.
The color blue is often associated with productivity, reliability, trust, and intelligence. It’s no wonder the residents of this tech-filled city are reaching more for blue than other colors when getting dressed for the day. The color makes them look more loyal and smart, which can help bring in and keep customers.
Many successful and well-known businesses use blue for their logos and brands. Blue is considered non-threatening but still confident. The color is also calming and happens to be many people’s favorite colors, which can also be why it is highly used.
Often times in fashion we notice that colors are trends for certain seasons. At New York Fashion week, the big trend on the streets was millennial pink. Maybe for April in San Francisco, the color trend is blue, ranging in shades from cobalt to baby blue.
Blue is a very universal color that flatters people of all colors and sizes; it can be worn as business wear, casual wear, and athletic wear. On Thursday’s instance, the shades of blue weren’t worn because the wearer was ‘feeling blue.’ The sky was blue, the sun was shining, and people wanted to match the blue sky we are often missing due to our city’s fog problem.
